The three note chimes of NBC, the static “ahhhh” of HBO, Sonic Branding is not a new concept, but with the rise of Voice First technologies, it can be argued that it will only become more important.
Sonic branding is the strategic use of music and sound to help reinforce brand recognition and enhance the consumer experience.”
Just as a good logo can instantly associate a brand to an ad, a ball cap, or the side of a semi-truck, Sonic Branding is a way to define an audible identity to connect with consumers. In the world of the audio interface, Sonic Branding will increasing play an important role, acting as a cue to the listener that what they are about to hear is associated with its brand.
